Novateur Entertainment is a boutique management, marketing and creative consulting company founded by Dyana Kass- a seasoned industry executive whose deep knowledge of the global music landscape and passion for pop culture was shaped by years at both major and independent record labels. Always maintaining an eclectic roster, Dyana has worked across a diverse range of artists including Lady Gaga, U2, M.I.A., N.E.R.D, Robyn, Carly Rae Jepsen, Gwen Stefani, No Doubt, Loretta Lynn, Wolfmother, SUR, Kah-Lo, KNA, The All-American Rejects, Anna Margo, Tricky and many more. Novateur has also collaborated with leading creative and marketing agencies such as BMF and Mighty Real Agency across projects for Savage x Fenty, Netflix, Coldplay, Amazon Music and many others.

Built on the belief that every project has its own DNA, Novateur brings a hands-on, strategic and deeply collaborative approach. Our mission is to amplify artistic narratives and build resonant campaigns and careers that stand that matter.

WHAT WE DO:

TALENT MANAGEMENT

  • Artist Development

  • Performance Development

  • Imaging & Creative Direction

  • Content Creation & Strategy

  • A&R Consulting

  • Management Consulting

  • Create Multi-Channel Strategies Across:

    • Marketing & Brand Strategy

    • Digital Marketing & Advertising

    • Streaming

    • Publicity

    • Touring & Events

    • Sync Licensing

    • Merchandising

 

MARKETING CONSULTING

At Novateur we don’t do one-size-fits-all. We create tailored strategies that are aligned with your project'‘s unique voice and artistic identity. Whether you’re launching a debut or scaling an established career, we help position you for long-term impact.

  • Product Management

  • Artist Development & Brand Building

  • Integrated Marketing & Campaign Ideation

  • Digital Strategy: Social, Content & Influencer Marketing

  • Advertising Campaigns & Audience Targeting

  • Creative Asset Production

  • Performance Development & Training

  • Special Event Planning & Production

  • Marketing Plan Development

  • Partner & Brand Outreach

  • Indie Team Oversight & Coordination

  • Sync Pitching & Strategy

  • Budget Management & Oversight

CREATIVE CONSULTING

Great storytelling starts with standout creative. Novateur specializes in shaping visual worlds that elevate your project and spark cultural conversations. From brand ideation to post-production, we bring together top-tier creative teams to ensure every visual element is intentional, inspiring and impactful.

  • Brand Ideation & Visual Strategy

  • Creative Direction & Concept Development

  • Curated Creative Team Assembly

  • Video & Photo Shoot Commissioning

  • Shoot Production & Location Scouting

  • Asset Creation & Post Production Management

  • Sourcing & Production Of Campaign Elements

  • Oversight Of Merchandise Design & Production

  • Budget Strategy & Estimates

  • Copywriting & Creative Messaging