ABOUTNovateur Entertainment is a boutique management, marketing, and creative consulting company founded by Dyana Kass—a veteran industry executive with a track record of shaping culture through music. With a deep industry knowledge honed at both major and independent record labels, Dyana has guided artists from breakout debuts to building multi-platinum icons including Lady Gaga, U2, M.I.A., Gwen Stefani, No Doubt, N.E.R.D., Robyn, Carly Rae Jepsen, Loretta Lynn, Wolfmother, SUR, Kah-Lo, The All-American Rejects, KNA, Tricky and many others.
Novateur has also collaborated with leading creative and marketing agencies such as BMF and Mighty Real Agency on high-profile campaigns for Savage x Fenty, Netflix, Coldplay, Budweiser, Amazon Music and many more. Rooted in the belief that every project carries its own creative DNA, Novateur takes a hands-on, strategic, and highly collaborative approach. Our mission is simple: to amplify authentic, artistic narratives and build culturally resonant campaigns and careers that matter.